May 22, 2022
In Welcome to the Forum
And here too you had chosen the Special Database search term 'Curacao'. As you can see above, the exact same search term is used in every search. However, the intention behind that search term can be very different and that is Special Database exactly what makes the difference whether someone is interesting or not. In practice, the above method is therefore not always the most efficient and cost-saving way. Behind the same search Special Database term there can be completely different intentions – something you don't necessarily find out with the See Think Do Care model. The intent behind the search Thanks to Special Database the intention-driven model and the data that he has collected during your search process, the online marketer now knows what phase you are in and what most likely is the Special Database intention behind your search. Where the online marketer would normally offer a CPC of 0.50 for every time a search was made on 'Curacao' and would display the message "Book your vacation to Special Database Curacao NOW", he can now based on the 'temperature' of the traffic adjust the message and bids. For example, he can increase the bids in the Special Database warm customer phase (consumers who have already come into contact with the product or bran several times) and increase the bids in the cold customer phase (consumers who have not yet come into contact with the product or brand). to lower. Moreover, he can now link a Special Database more appropriate message to each phase in the funnel. Something that only benefits the CTR. This will then look like this: Without finding out the intention of the visitor, you come home from a cold fair as an online marketer. It is a waste of your energy and marketing budget not to address potential Special Database customers in the right way and not to estimate the correct value.